Typography | Illustration/animation 2D | Web
Fringale.ch is a fictitious project. The brief was to develop a visual identity including a website, a logo, a promotional video and a client file for an awareness-raising campaign on nutrition among young people.
The font I chose is Clarendon Graphic. I think it has a very warm feel, inspiring the authenticity of organic, local and natural products. The curves also give it a friendly feel. It’s still graphic and inspires the rigour of a structured diet. However, the illustrations break up this rigour and give it a very natural, authentic and youthful feel.
The promotional video is intended for social networks. I’ve kept the horizontal identity and animated my text and illustrations. The animation of the illustrations is jerky and shows the authenticity of healthy food, while the fluid animation of the text represents the simplicity and cleanliness of healthy eating.
